Some restaurants love the geotag feature of Instagram where the user can "tag" where they ate that dish. It's free advertising for the restaurant. If someone posts a mouthwateringly delicious looking dish and geotags the restaurant, one of their followers could immediately go to that restaurant and order that dish. That restaurant just gained a new customer without having to pay any money in advertising. Some restaurants like Comodo in New York have really embraced this trend, while some restaurants have actually banned Instagramming.
I believe this trend reinforces the notion that people care more about food and what they are eating than they did twenty years ago. As a self- proclaimed foodie, I think it is awesome that people want to share what they are eating and where they are eating it. You don't have to be a foodie to appreciate a good meal but the fact that people care enough about the food they're eating to share it with the rest of the world says something.
What do you think about this new trend? Do you take pictures of your food and share it via social media? What platform do you use?